As any writer will be aware, there is one aspect of writing that dominates all others, which stands at the pinnacle of any writer’s list of priorities, and without which the remainder of all tasks are fruitless: we are referring, of course, to capturing the attention of the audience – a skill often cited as the key to successful writing.

A writing strategy is a plan of action that writers use to ensure they are able to capture the attention of their audience and keep them engaged throughout the piece. It involves careful consideration of the topic, the intended audience, and the desired outcome.

A good writing strategy should be tailored to each project, as different topics require different approaches.

The most effective writing strategies involve a combination of techniques, such as using vivid language to draw the reader in, creating an engaging narrative structure, and utilizing effective transitions between paragraphs.

Additionally, writers should consider the use of rhetorical devices to emphasize key points and create a sense of flow throughout the piece.

We took a closer look at just what we mean by a writing strategy, the importance of having one in place before beginning any writing project, and the techniques that you should try and include.

What Is A Writing Strategy?

In the simplest terms, a writing strategy is a plan of action that writers use to ensure they are able to capture the attention of their audience and keep them engaged throughout the piece.

It involves careful consideration of the topic, the intended audience, and the desired outcome, and will include a wide range of techniques – we took a closer look at these below.

Why Do I Need A Writing Strategy?

Having a writing strategy in place before beginning any writing project is essential, as it allows you to plan ahead and ensure that the piece will be engaging and effective.

Without a plan of action, it can be easy to become overwhelmed by the task at hand, or struggle to keep the reader engaged – both of which can lead to an ineffective piece of writing.

A good writing strategy should help you to stay focused and organized, while also allowing you to be creative and explore different approaches to the topic.

What Should Be Included In A Writing Strategy?

A good writing strategy should be tailored to each individual project, as different topics require different approaches.

The most effective writing strategies involve a combination of techniques, such as:

Using Vivid Language

A key element of any writing strategy is the use of vivid language.

This involves using words and phrases that are evocative and descriptive, to draw the reader in and keep them engaged, and will form the core of any piece of writing – if you cannot get your audience engaged, you will struggle to deliver the message that the content is intended for.

Creating An Engaging Narrative Structure

Another important element of a writing strategy is creating an engaging narrative structure.

This involves carefully considering how best to organize the information, to ensure that it flows logically and keeps the reader engaged.

This could involve using a chronological structure, or perhaps a more creative approach such as using flashbacks or other devices to create tension and suspense – the exact nature of the narrative structure will depend largely on what you are writing, and the intended audience.

Utilizing Effective Transitions

Transitions are an important part of any writing strategy, as they help to ensure that the reader can follow the flow of the piece without becoming lost or confused.

Transitions should be used between paragraphs and sections and should be carefully chosen to ensure that they are appropriate for the topic and audience, while also allowing the piece to flow naturally, and be pleasant for the reader to enjoy.

Using Rhetorical Devices

Finally, writers should consider the use of rhetorical devices to emphasize key points and create a sense of flow throughout the piece.

This could involve using metaphors, similes, or other figures of speech to make a point more effectively or perhaps using repetition or alliteration to create a sense of rhythm and emphasis.

Types Of Writing Strategy

The exact type of writing strategy you use will depend largely on the project at hand.

You will need to consider factors such as:

The Type Of Writing

The type of writing you are producing will have the largest impact on the type of writing strategy you use.

For example, if you are writing a novel, you will need to consider the narrative structure and how best to keep the reader engaged; whereas if you are writing an academic paper, your focus will be on using evidence and facts to support your argument.

The Audience

It is also important to consider who the audience for the piece is – this will help you to tailor the writing strategy to ensure that it is appropriate for the intended readers, and ensure that you are using the correct language, structure, and references to make your writing accessible and engaging for your particular audience.

As an example, a piece aimed at children will likely include far more vivid language and imagery than a piece aimed at academics – the latter will focus more on a clear structure and the inclusion of relevant facts.

The Purpose

Finally, you should consider what the purpose of the writing piece is – knowing this detail will help you to determine which elements of your writing strategy are most important, and how best to structure the piece in order to achieve your desired outcome. 

Are you writing to persuade the reader to try a particular product? Then make sure to include persuasive language and evidence to back up your claims.

Are you writing to inform the reader about a particular topic? Then make sure to include facts and figures, as well as clear explanations of any complex concepts.

Final Thoughts

Having a writing strategy in place before beginning any writing project is essential for ensuring that the piece is engaging, effective, and appropriate for the intended audience.

This is key for really bringing your writing to life, and ensuring that you craft the perfect piece which hits the spot in just the right way.