Isn’t it portable to have access worldwide with the help of online platforms? A great success for modern technology, wouldn’t you say so? Today’s virtual world is filled with different kinds of products that you can access anytime. Significantly changing the game, the internet today is the main source of entertainment, online market, online library, and as a matter of fact, online anything. For authors, the introduction of online book publishing is a big relief because they can now connect with their audience without ever leaving the comfort of their homes.
But some authors aren’t happy with the idea of online book sharing. Because for them, nothing beats the physical experience one gains when sharing literature to a room full of real people. The audience listening to the story and the author signing books afterwards. Yes, we have Zoom meeting rooms, Facebook, and live YouTube streaming. Still, the presence of physical interactions with your co-authors and writers are the best.
For beginners, writing is exciting and enjoyable. But the most thrilling part of being a writer is to promote your book to the public and celebrate it! But how do you start? Well, here are our top 10 tips on how to launch your book successfully.
Check Your Budget
Make sure to check your budget first before engaging in a book promotion or going to a convention to promote your book. It is really important to have a separate budget for your promotion and daily expenses. You need to prepare some budgets for the venue, food, and promotional giveaways to have a higher chance at great success. Sometimes, if you don’t own the event, you must rent or rely on a coordinator to promote your book. Be cautious of your decisions in the planning process, and make sure that you always check your budget.
DYOR. Do Your Own Research
Everyone may have heard of this acronym. DYOR refers to the knowledge you gain if you do some research beforehand. As the one who will promote a book to the public, you must know that there are some things you need to know and learn first before engaging. Make sure that you’re prepared for sales. Why? Because in sales there are host and staffs. They will take care of your book promotion, and in return, they will share 50% of your book sales. So be mindful and always DYOR!
Create a Schedule Tracker
It is important that you have a uniform schedule when presenting your first book to the public. To ensure the smoothness of the event, make sure to prepare your routine the day before the big event. It is like making a timeline of events that will hopefully happen in the book event. Preparing for what is likely to happen is the best way of giving value to your time. As the schedule tracker may seem hard for you to start, here’s an example of how you should do it for great success:
- 8:00 Event will start. Make sure to smile and be refined for the public.
- 8:30 Beverages begin to circulate.
- 9:00 Speeches and reading of books will begin.
- 9:30 If any competition or prizes will be drawn, this is the time.
- 10:00 Book Signings.
- 10:30 Parteeeyyy all the way!
Prepare Your Speech
Before anything else, the most important thing to do is to prepare your speech. You will promote your book. Of course, audiences want to hear something from you. Being prepared when delivering your speech to the public shows how professional you are with your career. Your speech represents you. If you have a well-written speech, audiences will surely applaud and commend you after your delivery. Surely, the popularity of your book will rise.
Choose The Right Spot For Your Event
Whether you want to execute it on your parking area, playground around the corner, or, in some classy restaurant, the venue you will use for your book launch must be chosen strategically. If possible, the venue should be capable of holding as many guests as possible. Don’t rush in finding a place to conduct your book promotion. You should perform ocular visitations with all your options and consider factors such as extra space in case of overcrowding. In this way, you will not regret anything because of your preparation.
Prepare For Some Visual Presentation
It is not only when you go in front and deliver your speech that induces satisfaction in your audience. Of course, you need to bring all the good stuff to the table. Presenting a visual presentation to your audience will make them feel that you prepared well for the occasion. It shows how professional and serious you are with being an author.
Be Mindful of the Date
Make sure that the target date is not a busy day. Expect the date to be a great success when conducted on weekends where people have their rest day. It would be best if you get the timing and scheduling right to ensure that more people are in attendance. Keep in mind that you also need to be wary of the weather. This is to prevent any unexpected disasters that can surely affect you event. When choosing a venue and date for your book launch, make sure that you have several options in mind. After all, you can never go wrong with having plans A, B, and C (maybe even more).
Achieving great success needs extra effort to do so. Make sure to stay on track if you really want to succeed in your book launch, take note of some of the reminders, and always reach for the sky when doing so. There’s nothing wrong in believing in one’s self. It is the best way to achieve your goals. It is better to be mindful in all of your life decisions, even if that means launching a book.